Instagram Analytics
A full analytics dashboard for Instagram — follower growth, engagement trends, top posts, audience demographics, story insights, and auto-sync.

Your Instagram data, all in one place.
We just launched Instagram Analytics — a dedicated dashboard that tracks everything that matters about your Instagram performance. No more switching between apps to understand what's working.
What you get
- KPI Summary Cards — Followers, reach, views, and engagement rate at a glance, with period-over-period change indicators.
- Follower Growth Chart — Track how your audience grows (or shrinks) over time with daily snapshots.
- Reach & Views Chart — See how far your content travels, with impressions and reach plotted over your selected date range.
- PostPulse Engagement — Every post's likes, comments, saves, and shares visualized in one interactive chart. Spot trends instantly.
- Top Performing Posts — Your best posts ranked by engagement, reach, or saves. Sortable and clickable.
- Reels Performance — Average watch time, replays, skip rate, and reposts for your Reels content.
- Content Mix — Breakdown of your content types (images, carousels, reels) so you know what you're publishing most.
- Best Time to Post — Heatmap showing when your audience engages most, based on your actual posting history.
- Engagement Rate Trend — Track your engagement rate over time, calculated both by reach and by followers.
- Audience Demographics — See your followers by age & gender (population pyramid), top cities, and top countries with flag emojis.
- Story Insights — Active stories sync with reach, impressions, replies, taps, and exits.
- Auto-Sync Every 6 Hours — Your data refreshes automatically in the background. No manual syncing needed.
How to get started
- Go to Analytics
- Select your Instagram account from the dropdown
- Hit Sync to pull in your data for the first time
- Explore your dashboard — use the date range picker to adjust the window
Good to know
- Requires an Instagram Business or Creator account.
- Audience demographics need at least 100 followers to display.
- Analytics is currently Instagram only (beta). More platforms coming soon.
- Available on Pro, Power User, and Agency plans.

